PostHog funnel → converted users

Your funnel shows the drop-off.
Clef curates the journey.

Clef reads your PostHog funnel, finds who’s stuck, and curates the journey that converts them. No prompting — you just approve.

clef — building paths● live
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Early access starts with a free PostHog lifecycle audit for a small group of founders.

the messy middle

You built it.
Now you have to grow it.

You can see who signed up and where each one is stuck. What you don’t have is the time to move them forward, one by one.

01

They sign up and vanish

Create an account, poke around once, never come back.

02

You see the drop-off, not the fix

PostHog shows where they stall. It won’t tell you what to send.

03

Everyone gets the same email

A power user and a stuck newbie shouldn’t.

04

The follow-ups never get built

Who to email, what to say, when — always last on the list.

three steps, no maze

No drag-and-drop builder. Just connect, review, approve.

You’re not building flows. Clef does the thinking and the writing — you stay in charge.

step 1 / 3

Connect your signups

Hook up PostHog. Clef reads who signed up and where they got stuck. No setup project required.

step 2 / 3

See the paths Clef built

Clef groups people by what they actually did, then writes each one a path that moves them forward — onboard, activate, upgrade, win back. In plain English.

step 3 / 3

Hit approve

Read it over, tweak anything, approve. Nothing goes out until you say so — and Clef stops the moment someone converts.

the fun part

One product. Three users. Three different paths.

Pick someone. Watch Clef read where they’re stuck — setup, teamwork, upgrade — and build the path that moves them.

MariaStuck on setup
maria · activity
Signed up✓
Read the docs✓
Poked at settings✓
Never built a project✗
what clef seesSigned up, read the docs, but never built her first project.
clef’s moveSetup rescue
the message“Stuck? Here’s the fastest way to your first project.”
the wincreate their first project
the path clef built3 touchpoints
Setup rescue emailEmail · the fastest path in+1h
“Finish setup” bannerBanner · on her next login+1d
Personal note + LoomEmail · a real human nudge+2d
stops the moment they create their first project

A bigger nudge — she needs a hand

why not just an email tool — or an ai writer

Email tools make you build the maze.
AI writers wait for your prompt.

Either way, you still decide what to send. Clef reads your PostHog behavior and tells you who’s stuck and what each one needs.

email tools & ai writers
● clef
You decide who’s stuck and what to send
Clef reads your PostHog events and tells you
You prompt it, or build the flow by hand
Clef proposes from your data — you approve
Everyone lands in the same drip
Each user gets their own path
You write the copy, timing, and logic
Clef drafts it and explains why
You guess what’s working
Every path aims at a real goal event
no black box

Clef never emails anyone on its own.

Plain-English reasons

Every path comes with the why, no jargon.

You approve everything

Clef drafts and suggests. You hit go.

Just your signups

For people who already raised their hand — never cold lists.

Friendly, not spammy

Helpful nudges that stop the moment they convert.

early access

Want Clef to look at your signups?

Opening to a small group of founders. We’ll start with a free look at where your signups are getting stuck — and what to send them.

No spam. No fake “founder” emails.
Just early access and the occasional useful update.